Art Direction: Soonduk Krebs
Mock Ups: Adobe Stock
Abundance
A brand to help beginners start their own gardens in an uncomplicated way. The branding is very simple and modern making it easy for the consumer to follow along and have the correct materials. One way I did this was creating a many icons to not only explain but allow the consumer to visualize what to do. Animation plays a big part in this branding as well to further give explanations.
Website Walkthrough
This is an educational website that not only teaches the user how to grow their own produce, but also allows them to purchase what they need as well. I have design two infographics to showcase the educational side. One is a step by step walkthrough with simple transitional animations and the other is a showcase of quantitative data.
Packaging
A modern take on a seed package. Vibrant colors are being used to attract the viewer with a descriptive pattern telling the viewer exactly what’s inside without even reading it. Short infographics are used on the backs to give instructions.
Social Campaign
![Untitled-5 [Recovered].png](https://images.squarespace-cdn.com/content/v1/63d88ff7d9614770ea98e524/d8cee0d1-66ca-4e13-92aa-e622a36e66f3/Untitled-5+%5BRecovered%5D.png)